MyDeal closed its online marketplace on September 30th 2025
Australian shoppers looking for MyDeal recently found something odd — the website’s gone. MyDeal didn’t vanish overnight; it was absorbed by Woolworths Group and merged into BIG W’s marketplace.
The Short Story
- MyDeal was founded by Sean Senvirtne and became one of Australia’s major online marketplaces.
- In 2022, Woolworths acquired 80 % of the business for around $243 million.
- By mid-2024, Woolworths decided to fold MyDeal into BIG W Online, closing the standalone MyDeal site.
- Customers were directed to bigw.com.au, where many of the same sellers and products now live.
So MyDeal didn’t fail — it was absorbed into a bigger retail ecosystem to cut costs, simplify operations, and leverage Woolworths’ brand power.
Why It Closed
- Competition: MyDeal struggled against global giants like Amazon and eBay.
- Efficiency: Running two similar marketplaces under one company was expensive.
- Brand Strategy: Woolworths wanted one unified customer experience.
What It Means for Shoppers
MyDeal’s product range hasn’t disappeared — it’s just harder to find all in one place. Many independent sellers that once traded on MyDeal now sell through other marketplaces, including MedCart.com.au.
At MedCart, you’ll find a large range of home, beauty, health, and lifestyle products from trusted Australian retailers — the same kind of great deals shoppers once loved on MyDeal, but with local service and real phone support.
MedCart is proudly Australian-owned and connects shoppers with 70,000+ products from 100+ local sellers.
Explore the range today at MedCart.com.au.