What happened to My Deal. Why did it close?

Phil Leahy     10th Oct 2025

What happened to My Deal. Why did it close?

MyDeal closed its online marketplace on September 30th 2025

Australian shoppers looking for MyDeal recently found something odd — the website’s gone. MyDeal didn’t vanish overnight; it was absorbed by Woolworths Group and merged into BIG W’s marketplace.

The Short Story

  • MyDeal was founded by Sean Senvirtne and became one of Australia’s major online marketplaces.
  • In 2022, Woolworths acquired 80 % of the business for around $243 million.
  • By mid-2024, Woolworths decided to fold MyDeal into BIG W Online, closing the standalone MyDeal site.
  • Customers were directed to bigw.com.au, where many of the same sellers and products now live.

So MyDeal didn’t fail — it was absorbed into a bigger retail ecosystem to cut costs, simplify operations, and leverage Woolworths’ brand power.

Why It Closed

  1. Competition: MyDeal struggled against global giants like Amazon and eBay.
  2. Efficiency: Running two similar marketplaces under one company was expensive.
  3. Brand Strategy: Woolworths wanted one unified customer experience.

What It Means for Shoppers

MyDeal’s product range hasn’t disappeared — it’s just harder to find all in one place. Many independent sellers that once traded on MyDeal now sell through other marketplaces, including MedCart.com.au.

At MedCart, you’ll find a large range of home, beauty, health, and lifestyle products from trusted Australian retailers — the same kind of great deals shoppers once loved on MyDeal, but with local service and real phone support.

MedCart is proudly Australian-owned and connects shoppers with 70,000+ products from 100+ local sellers.
Explore the range today at MedCart.com.au.

 

 

Why Shop with MedCart?

Superior Customer Service & The MedCart Guarantee.

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